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Seikis upscaling HDMI cable has a built-in Marseille Networks VTV-1222 video processing and upscaling chip that can scale 720 (PS3) to 1080p and upsale 1080p (30hz) to 4k Ultra-HD. The cable has a USB input on one end that plugs in to your TV to power the chip. It achieves dramatic image quality enhancement of all TV & DVD content that passes through it. Approved by the rigorous Technicolor 4K Image Certification program which validates detail enhancement, edge restoration, noise reduction and up-conversion to create optimal digital entertainment experience in the home with HD content. Buy Now.